Archives

Categories

  • Decoding Google's Referral String (or, how I surviVED Secure Search) May 22, 2013
    Posted by timresnik Last week, I held a Mozinar outlining a method to extract SERP vertical -- called Universal Search by Google --- from Google referral strings. Since the Mozinar concluded, the number of people who have reached out with their own theories and ideas has been impressive. I want to post everything that I know here and then leave it up to you […]
  • The 3 Steps for Success in a Multi-device Search World May 21, 2013
    Posted by Aleyda Solis We live in a multi-device world, and if you're still focused on improving your visibility, traffic, and conversions solely for desktop users, you're losing a great opportunity. This gap, coupled with the fact that you're probably staying behind your competitors and unconnected with your audience, is not great for busines […]

Google is constantly trying to keep their results pages spam free. They have now mapped out the way links are ranked according to importance:

Content Section: These are the most valuable links to utilize when looking at a link strategy.… Continue reading

Generating highly targeted traffic or visitors that have the intent of availing the services or products that you are offering is the best way to really earn from your website. Here are some of the tips that you can follow… Continue reading

It is critical to be very careful when writing content.  Critically look at the top ten placements related to your specific keywords, specifically first 3 results. After analyzing them, take advantage of their weaknesses and strengths in order to leverage… Continue reading

Ahhhhhhh……….keyword density! This is a term that has been repeatedly murdered by a select few who coin it unknowingly as a critical search engine ranking factors. Although you must target keywords in effective content writing, there is no fixed percentage… Continue reading

I just met yesterday with a potential client, who shall remain nameless.  The interesting thing about this account is the short history of their website.  It has been live for three months.  They hired a search engine optimization firm, who… Continue reading

I recently was interviewing a guy for a sales position.  He wanted to check out the companies he was interested in before making a final decision on who he would pair up with in the coming days.  He informed me… Continue reading

Don't have a blog? What are you waiting for; your competitors do! Build content and increase rankings.....very simple Continue reading
Google does not seem to have any desire to reveal the factors that help in the calculation of PageRank. But they tell us that the important thing is to focus on original content and keeping it fresh. Continue reading

It is really know secret that choosing keywords is a critical foundation for any search engine optimization campaign. Here are a few tips on keyword strategy:
1. Don’t reinvent the wheel.- Unless you have a revolutionary new concept, you… Continue reading

Just a short while back, internet marketing companies were separating social media optimization (SMO) from search engine optimization (SEO). Different coined terms such as viral marketing were popping up and gaining big-time steam. When you look at SMO critically it… Continue reading