Google’s Perspective on Links

Posted by admin on November 3, 2011 in Social Media

Google is constantly trying to keep their results pages spam free. They have now mapped out the way links are ranked according to importance: Content Section: These are the most valuable links to utilize when looking at a link strategy. Header Section: These links are also valuable, as most of the sites don’t engage in [...]

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Social Media (SMO) and SEO

Posted by admin on January 17, 2011 in Social Media

Just a short while back, internet marketing companies were separating social media optimization (SMO) from search engine optimization (SEO). Different coined terms such as viral marketing were popping up and gaining big-time steam. When you look at SMO critically it is an integral part of a search marketing campaign. Social media optimization builds traffic sources [...]

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