According to Google, PageRank is an important measure of the quality of a web page. There are numerous factors to calculate the PageRank of a web page. It has always been the tradition of Google to consistently reveal less. The same applies to Google PageRank, Google does not seem to have any desire to reveal the factors that help in the calculation of PageRank. But they tell us that the important thing is to focus on original content and keeping it fresh.
Based on some information released by Google and experiences stated by web gurus, we are shown that only some factors significantly to the PageRank of the page on your website. These factors and some guidelines are as listed below:
Relevancy, uniqueness and quality of your site’s content: -
First of all, write unique content that is relevant to the overall theme or topic of the site. As a result, all the specialized website content can be classified in a general category. In addition, the priority is to get quality content rather than quantity. The amount is also an important factor, but only in the event that it does not jeopardize quality. Try to find new ideas for sharing the content so that content can attract visitors and keep them coming back to your website.
Update your website or blog on a regular basis
Another factor is how often you update the content on your site or blog. Blogs and sites that constantly update the contents are valued more as an authority or expert site in the eyes of Google.As updates occur on a frequent or regular basis, then it is likely that the website or blog has the latest information related to its theme or topic. Updates made on a regular basis will also lead to increased popularity or appeal of your site to its email subscribers. Long and short it will keep them coming back for more.
Establish links to your site or blog
In PageRank another important ranking factor is the amount of other websites that are associated or linked with your site. More inbound links equates to a higher PageRank. If the link to your website is placed on a page that is ranked higher in Google PageRank, it will contribute to your PageRank.
Avoid reciprocal links, since Google does not like creating links through link exchange. These particular kinds of links can lead to your site being penalized and ranking lower. As we know, rankings equate to income.
Simply seek out relevant sites and send an email to its owner asking for a backlink from their site. Relevancy is the key to this step. For example, if you have a charter fishing boat, then do not request links from hair salons.
You can also find blogs in your category and comment on posts with your URL in the URL field. Article writing is another way to build quality links.
Hopefully this will help you understand Page Rank and some of the variables that affect it.