- How to Move Rankings Up On Older, Existing Content - Whiteboard Friday May 16, 2013Posted by randfish Many owners of established, older pages are facing a similar issue: they've been ranking decently for a keyword for some time, but they want to move into the coveted number one spot. However, older pages don't drive a ton of new press, new social signals, or awareness. If you want to boost your rankings for the same keyword you […]
- Mozscape API Wiki Update May 16, 2013Posted by Zach Corleissen Greetings, Mozfolk! My name is Zach, and I'm a technical writer here at SEOmoz. We've consistently heard from you that Mozscape needs better documentation. I'm pleased to tell you: your requests have been granted! The Mozscape wiki just underwent a thorough update and review by developers, help teamsters, and testers. […]
Social Media (SMO) and SEO
Just a short while back, internet marketing companies were separating social media optimization (SMO) from search engine optimization (SEO). Different coined terms such as viral marketing were popping up and gaining big-time steam. When you look at SMO critically it is an integral part of a search marketing campaign. Social media optimization builds traffic sources toward your site and gives it a kick start while organic rankings are moving up. Then consequently, SMO builds critical back links that reinforce SEO efforts. So my point, short and sweet, is that when you entertain offers from Internet Marketing Firms, shy away from those charge you exponentially for SMO and instead ask them how they incorporate social media in their SEO packages. I will now step down from my soapbox.