- The 3 Steps for Success in a Multi-device Search World May 21, 2013Posted by Aleyda Solis We live in a multi-device world, and if you're still focused on improving your visibility, traffic, and conversions solely for desktop users, you're losing a great opportunity. This gap, coupled with the fact that you're probably staying behind your competitors and unconnected with your audience, is not great for busines […]
- APIs for Data-Driven Marketers May 20, 2013Posted by Dr. Pete Data is everywhere, and companies are virtually climbing over each other to give it away. If you’re a data-driven content marketer, data is opportunity, but accessing that data can take some technical know-how. This is a guide to APIs, one of the key methods for accessing 3rd-party data, and also a mini-directory of some of the most useful […]
Google’s Perspective on Links
Google is constantly trying to keep their results pages spam free. They have now mapped out the way links are ranked according to importance:
Content Section: These are the most valuable links to utilize when looking at a link strategy.
Header Section: These links are also valuable, as most of the sites don’t engage in selling links here.
Side Navigation: Devalued due to the abuse of reciprocal links and other link strategies.
Comment Section: Not nearly important as they were previously because spambots tend to abuse these areas.
Footer Links: Not weighted near as heavily as they used to be, however they still serve a purpose.
Try getting links from the content section of the website as these are highly valued and have great impact on search engine rankings.